Questions Coaches Should Ask BEFORE Investing in a New Website!
As you know, investing in your business is a BIG deal, and when leveling up from your start-up site to a more robust platform, it’s important to ask yourself more pointed questions that you probably didn’t think to ask when you first got started.
The learning curve between then and now should have given you some great insight to work with, but we’re here to help you really dial into some very important questions you may not even be thinking about. The goal is to help you make the BEST possible choice for your business right now, but more importantly – where it’s heading!
In this blog we’re going to go over some things that every business owner should consider before investing in a new website or sales platform, but first I’ll be discussing a few things to ensure you’re even at a place to uplevel.
The biggest profit barrier I see is lack of commitment. In recent years the industry has been flooded with the idea that all you really need is a one amazing sales funnel and you could skyrocket your business. While sales funnels really do help, they won’t do much if there are gaps in your business.
Looking at highly successful coaches you’ll notice they don’t just have a sales funnel or a few, they have committed themselves to a robust content rich website and blog, proper SEO, business partnerships, affiliates, and many other strategies that put in motion a natural and continuous sales journey for their visitors. Each facet of their online presence is strategic, and there is an unwavering commitment to do things the right way vs trying to outsmart the system.
If your profits aren’t climbing it could be that you either don’t know what these strategies are, you’re only doing them here and there, or you’re trying to avoid them all together. Regardless of the reason, the first step is to commit to the strategies that work best for your business and build a routine to ensure each strategy is being harnessed to its full potential. If you’re already doing this or want to but are limited by your current setup, you’re ready for an uplevel!
Smart Investments & Cutting Costs.
Have you ever gone to a cheap website and liked the content but hated how hard it was to use the site, so you left? Or maybe the site looked so cheap you just didn’t trust the person? If so, you probably know exactly what I’m talking about. It’s important to use systems that support your vision and future goals! The more professional your site looks, the more you can command top dollar! In a nutshell, it’s important to thoughtfully invest in the areas that can actually make a difference in your web presence, while also cutting cost in areas that won’t hurt your brand or customer experience!
One of the best ways to cut costs is by combining your needs. For instance, if you have a website, and a separate sales funnel software like Clickfunnels or Infusionsoft your costs are going to be substantially higher. I suggest seeking out solutions that can give you the best of both worlds! As some of you may or may not know, our Empire Sites come with built in lead and sales funnels, along with a membership platform, eCommerce store, and affiliate tracking. We believe this is a smart investment because it combines your needs into an all-in-one platform, and can easily save you upwards of $1-$4k a year and hundreds of hours! If you are ready to ditch the quick fix and dial in once and for all, you’re ready for an uplevel!
Cutting business costs is JUST as important as making a profit! I challenge you to write out a list of all your business expenses tonight and create an action plan to eliminate, adjust, or combine what you can. You never know, you may find money you can put back into your business right away!
We believe your website should not only attract clients but play an active role in delivering sustainable profits without restriction! With that said, here’s what we believe are the critical questions you should be asking before you uplevel your website.
1) Is it customizable?
The unequivocal answer is WordPress. Millions of business use WordPress because they offer thousands of plugins & widgets which creates unlimited growth potential. It’s also the #1 website tool. So before deciding, be sure you are thinking LONG TERM growth and not just what’s simple and inexpensive, the tradeoff isn’t worth it. WordPress will serve your goals without restriction!
2) Can you create & sell evergreen programs with ease?
3) Can your website make you more money?
4) Will it help you elevate business costs?
Overall your website should be an extension of you, a powerhouse of intelligent sales tools that allows you to achieve your business goals without the drama and frustration of tying multiple systems together.
Are you ready for an uplevel?